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[1/3] Tourists rest on the Bund ahead of the National Day holiday, in Shanghai, China September 26, 2023. China celebrates the Mid-Autumn Festival and National Day from Friday to Oct. 6 in the longest public holiday this year. The China Tourism Academy, part of the Ministry of Culture and Tourism, estimates people will make more than 100 million trips a day during "the most popular Golden Week in history". In 2019, mainland Chinese tourists spent $255 billion abroad, more than any other nationality, with group tours estimated to account for roughly 60% of that total. ($1 = 7.3030 Chinese yuan renminbi)Additional reporting by Wang Tao in Singapore; Editing by Marius Zaharia and Miral FahmyOur Standards: The Thomson Reuters Trust Principles.

Persons: Aly, It's, Joe Zhang, I'm, haven't, Boon Sian Chai, Boon, Cao, Nancy Dai, Zhou Weihong, Wang Zheng, Wang Tao, Marius Zaharia Organizations: Bund, REUTERS, Rights, China Tourism Academy, Ministry of Culture, Trip.com, Spring, Thomson Locations: Shanghai, China, Beijing, Japan, Tourism, Anqing, Anhui, South Korea, United States, ForwardKeys, Thailand, Singapore

☆ China tourism rebounds to pre-COVID levels during May Day holiday
▼ + stars: | 2023-05-03 | by ( ) www.reuters.com time to read: +2 min

SHANGHAI, May 3 (Reuters) - China's tourism business during the May Day holiday rebounded to pre-COVID levels, as the number of domestic trips rose by 70.8% from a year earlier, government data showed on Wednesday. During these trips, Chinese tourists spent 148 billion yuan ($21.42 billion) in total, a 128.9% increase from a year earlier, and on a par with 2019 levels. Asset manager Vontobel said it believes China's recovery should accelerate, benefiting companies that cater to domestic consumers across leisure and e-commerce, as well as travel-focused businesses in China and across Asia. The travel boom during the May holiday "can be seen as a turning point of China's tourism sector", official Xinhua News Agency said on Wednesday. The China Tourism Academy estimates that about 4.55 billion domestic tourist trips will be made this year, up 73% from 2022, Xinhua reported.

During these trips, Chinese tourists spent 148 billion yuan ($21 billion), a 128.9% increase from a year earlier, and on a par with 2019 levels. The figures from this year's May Day holiday - the first travel season since the pandemic without restrictions - are being monitored as a gauge of China's economic health. Official data on Sunday showed activity in China's non-manufacturing sector grew in April, albeit at a slower pace than in March. The travel boom during the May holiday "can be seen as a turning point of China's tourism sector", official Xinhua News Agency said on Wednesday. The China Tourism Academy estimates about 4.55 billion domestic tourist trips will be made this year, up 73% from 2022, Xinhua reported.

☆ China has kicked off one of its first long post-pandemic holidays, and an industrial town with cheap barbecue is so popular that authorities are telling people to go elsewhere
▼ + stars: | 2023-05-02 | by ( Huileng Tan | ) www.businessinsider.com time to read: +4 min

Zibo's popularity exploded after videos of its affordable local barbecue went viral on social media. It's so popular that Zibo city authorities are urging people to visit during off-peak periods or to consider going to other places in the Shandong province instead. Zibo's popularity exploded over the last two months after college students' videos of the city's affordable local barbecue went viral on social media, according to state-owned China Daily. "Some customers arrived in the morning and waited until evening to enjoy a barbecue supper," Yang Benxin, the owner of a local barbecue eatery, told the Chinese Communist Party-owned People's Daily on Saturday. Zibo's vibrant tourism scene mirrors a recovery in the sector in China with 240 million trips expected over the five-day holiday, according to the government-backed China Tourism Academy, per Xinhua.

Starbucks (SBUX.O) warned of a "cautious" recovery in its China sales. "Consumers have become more meticulous in their spending," its chief executive, Xu Lei, said in an earnings call on Thursday. "Now the Chinese tourists are either super rich or very poor," said the owner, who spoke on condition of anonymity. "This suggests that once the initial reopening rebound has happened, we shouldn't expect a further surge in consumer spending," he wrote in a note to clients. ($1 = 6.8780 Chinese yuan renminbi)Editing by Marius Zaharia and Bradley PerrettOur Standards: The Thomson Reuters Trust Principles.

☆ China expects sharp rebound in tourism this year
▼ + stars: | 2023-02-22 | by ( ) www.reuters.com time to read: +1 min

BEIJING, Feb 22 (Reuters) - China expects its tourism market to flourish this year, starting with a busy and robust summer travel season as travellers flock to vacation destinations after the government ended its zero-COVID policy that kept people home for almost three years. Domestic tourism revenue in 2023 could reach about 4 trillion yuan ($580.8 billion), a year-on-year increase of about 95%, and recover to about 71% of 2019 levels, according to data from the China Tourism Academy. In 2022, the number of domestic tourists nationwide was 25.3 billion, down 22.1% year-on-year, according to the data. "It is expected that the tourism market will enter a new channel of expected strengthening in the second quarter, and the summer vacation is expected to usher in a full recovery," the report said. After China scrapped its stringent COVID policies, travel across the country ramped up, especially during the week-long Lunar New Year holiday, which saw a surge in trips.

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